Be sure to provide routine maintenance on your sign. Using high-quality materials and choosing an expert team to install your signage will ensure that your investment will last longer.

Use High-Quality Products. Your signage is an investment.

Don’t put brown lettering on a brown wall.

Make it Stand Out. You’re spending the money on signage, make it count.

Let people know who you are and what you are offering, without keeping them guessing.

Keep it Simple. Logo, name, services/products, specials and directions.

You can have the best products and services, the best staff, fantastic customer service, but if you don’t get people through the door and get them to stay, all of your hard work is wasted. The more confused a person gets, the more likely they will be to go to your competitor. Once inside, give them the directions they need to stay in the store and entice them to make a purchase. Give people the information they need, right away to make a well-informed decision to come into your business. You have 10 seconds to grab someone’s attention. Easy to understand the products and services a business provides. If you drove by what appears to be a storefront or business, but you had no idea what the name was, what services it provides or even where to enter – would you take the time to find out? Probably not. Open their eyes to the quality of your goods. If you are lucky enough to get them in the door, they need signs to explain your products and services. If they do not know you exist, they will not stop in. If you’re a retailer, people need to see a sign. As far as the tree, I guess it matters what made the tree fall and what will happen to it next – kind of like your business. You will not be able to keep the doors open and they eventually will close for good. If nobody knows that you exist, your business will suffer. The real question is does it matter?įor your business, it matters a lot.

If nobody knows about your business, does it exist? If a tree falls in a forest and nobody is around to hear it, does it make a sound? The answer is yes to both. I saw the sign, and it opened up my eyes, I saw the sign. Yes, the Ace of Base song is a mixture of catchy and annoying, but the first part of the chorus is quite relevant to success – in life and in business.